New feature in Product Feeds that helps you save time and simplify your setup.
🤔 What are Sub-feeds and why are they useful?
Sub-feeds allow you to create new feeds based on existing ones, adding specific filters on top of a parent feed.
With Sub-feeds, you no longer need to apply filters every time at the group level. Instead, you can prepare a filtered feed in advance and use it directly when configuring your campaigns or groups.
This makes your workflow faster, cleaner, and more efficient.
📌 Common use case
A very common use case we saw at the group level is filtering products by availability, for example:
Availability equals “In stock”
With Sub-feeds, you can create a dedicated feed that already contains only products that are in stock, so you don’t need to apply this filter again later.
🛠️ How to create a Sub-feed
Follow these steps to configure a Sub-feed:
Go to Feeds and click + Product Feed
Select New Sub-feed
A modal will appear where you:
Set the name of the new feed
Choose the parent feed
Once filled, you will see the filters from the parent feed
These filters cannot be edited, since they belong to the parent
You can add new filters on top of them
Done! 🎉
Your new Sub-feed is now ready to use.
✅ What’s the benefit?
When selecting a feed at the group level, you’ll already have a fully prepared feed, with no extra filtering needed. This means:
Fewer steps during setup
More consistency across groups
Faster configuration overall
Feedback
We’d love to hear your thoughts!
If you find anything unexpected or have suggestions for improvement, please share your feedback directly through the Feedback button in Silver, or reach out in the announcement thread on Slack. 💬
