📊 Metric Definitions
Billable Spend:
This metric represents the customer's goal, calculated as:
goal number of events × goal value(e.g. at campaign level).Billable Net Revenue:
CPA cost – JCost
This tells you the revenue from a campaign after subtracting the actual cost (JCost). It can be negative if the cost is higher than the revenue.Billable Net Margin:
Billable Net / Billable Spend
This is the profit margin expressed as a percentage. It helps you understand whether a campaign is running at a profit or a loss.
🛠️ How to add these metrics to your view
At Campaign Manager or campaign overview, just add the new columns:
🛠️ How to add these metrics to the client
Go to Team members section
Go to Advanced Settings
Remove Billable Spend and add Spend.
Note : If you remove Billable Spend and don't Add Spend to the Excluded Attributes it won't let you save the settings, this is because for the client we can't show both
All set ! Now the client will see the billable spend only
Another thing, the other billing types can also show the Billable spend , it's going to be the same as Spend
