💡 What is a Spend Target?
A Spend Target is the planned or desired amount you want a group to spend. It acts as a flexible guideline, not a strict limit.
Use a Spend Target to:
Acts as a guide for how much to spend in a group.
Helps manage pacing and alignment with performance goals
Not enforced — the system adjusts based on availability and performance
If a target is higher than the group's Spend Cap, it is automatically adjusted to match the cap
🔎 Use Spend Targets to influence spend without setting a strict limit.
🔐 What is a Spend Cap?
A Spend Cap is the maximum amount that a group is allowed to spend. Once this amount is reached, the system stops spending for that group.
Use a Spend Cap to:
A hard limit that prevents overspending
Used when you want to restrict how much a group can spend
Does not impact how the remaining budget is distributed — it only limits the specific group it applies to
🔎 Use Spend Caps to protect your budget or limit test groups.
📊 Common Use Cases
Here’s how you can use Spend Targets and Spend Caps to manage your campaigns more effectively:
Use Case | Description | Suggested Control |
Limit low-performing groups | Stop spending once a low-quality group hits a limit | ✅ Spend Cap |
Set a default for groups | Define a soft target when you’re unsure of expected performance | 💡 Spend Target |
Control spend for a specific group | Make sure one group (e.g., a test or low-priority group) only receives a small portion of the total budget | ✅ Spend Cap or 💡 Spend Target |
Ensure a group spends at least X% | Push spend toward high-value groups | 💡 Spend Target |
Force exact X% spend | Lock a group to a strict portion of total spend | ✅ Spend Cap + 💡 Spend Target |
Spend between X% and Y% | Create minimum and maximum ranges for flexibility and control | ✅ Cap + 💡 Target |
💅 UI implementation :
Limit the spending of a low-quality group by spending a lot
Default
Third group spend
Ensure a group spends at least X%
Force an exact X% spend
Spend between X% and Y%
