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Integrating with Appsflyer - Retargeting
Integrating with Appsflyer - Retargeting

Learn how to enable Jampp with Appsflyer for Retargeting campaigns, forward events, and create attribution links in this step-by-step guide.

Ana Paula Capossio avatar
Written by Ana Paula Capossio
Updated over a week ago

Our integration with Appsflyer allows you to track campaign's performance, so you can attribute your in-app activity and understand the sources it's coming from. At the same time, provides both Jampp and Appsflyer with critical data to successfully Attribute events, Automate Optimization, Drive insights, Build reports, Build Audiences, and Measure Lift.

Integrating with Appsflyer is fast and easy, and doesn’t require any code. Here’s how to get started:

1. Activating Jampp

Login to your Appsflyer account and go to Integrated Partners on your dashboard's left bar.

Search for Jampp and click on the corresponding logo to open Jampp's configuration window.

Inside the Integration tab, set all options as shown below:

  • Activate Partner - ON

  • Enable View-Through attribution - ON

2. Sending Postbacks

Now you will need to set up both Default and In-App Events Postbacks.

Default Postbacks

Install - Sending Option: Events attributed to any partner or organic

In-App Events Postback

  • Toggle In-App Events Postback ON

  • Set In-App Events Postback Window to Lifetime

  • Choose Events attributed to any partner or organic under Sending Option

  • Last you must add all relevant events, and mark the Send Revenue checkbox when available. We suggest to set the Partner Event Identifier, identical to the SDK Event Name.

Note: You should send at least the full in-app event funnel or its equivalent in-app events when available: uninstall, open, registration, discovery, monetization intent, first monetization, monetization.

Remember to click Save Integration before moving forward. Learn more about Appsflyer Postbacks.

3. Generating Attribution Links

Now we need to enable attribution by configuring links. To do so, you mus first go to the Attribution Link tab.

Toggle the Retargeting Settings switch ON. When activated, AppsFlyer recognizes this as a retargeting campaign attribution link.

Use OneLink if you have OneLink configured, otherwise Use a standard attribution link.

  • Choose a OneLink

  • Enter a Deep Link URL in your app

  • Re-engagement window: 30 days (Appsflyer's default)

Learn more about Appsflyer's OneLink.

Click-through attribution

This slider allows you to set the maximum time from click to install/event. Only installs/events that take place within the lookback window may be attributed to Jampp. Appsflyer recommends a 7-days window by default.

View-through attribution

This slider allows you to set the maximum time from impression to install. Only installs (first app launch) that take place within this lookback window, following an ad impression may be attributed to Jampp, providing there was no other relevant ad click. Appsflyer recommends a 1-day window default.

Learn more about Appsflyer Attribution.

You must copy and send both URLs to your Jampp Account Manager.

4. Granting Partner Permissions

Appsflyer's Partner Permissions, gives Jampp access to basic app configuration and campaign data resulting in faster troubleshooting when necessary. To configure Jampp permissions, you must go to the Permissions tab.
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Ad Network Permissions

  • Toggle all switches ON to enable us access Jampp campaigns configuration.

Agency Permissions

  • Toggle all switches ON to give us access to Jampp campaign attribution metrics in real-time.

  • Set Events sharing permissions to Only events attributed to this partner

  • Select and add all events with Revenue data under SDK Event Names.

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