📊 Metric Definitions
Billable Spend:
This metric represents the customer's goal, calculated as:
goal number of events × goal value(e.g. at campaign level).Billable Net Revenue:
CPA cost – JCost
This tells you the revenue from a campaign after subtracting the actual cost (JCost). It can be negative if the cost is higher than the revenue.Billable Net Margin:
(CPA cost – JCost) / JCost
This is the profit margin expressed as a percentage. It helps you understand whether a campaign is running at a profit or a loss.
🛠️ How to add these metrics to your view
At Campaign Manager or campaign overview, just add the new columns:
Coming soon: Steps to add these new metrics in the reporting section.