What is Potential Reach?
Potential Reach shows the estimated number of users who could see your campaign, based on their recent activity, calculates it using recent auction data from the last 7 days. It helps you make better decisions before launching.
Where can I see it?
Go to the Audience section — you’ll now see a new column showing the Potential Reach for each audience.
You’ll also find a country breakdown, which shows how many users from each country are included. This is especially useful if your campaign targets specific regions.
Potential Reach status
Outdated --> After 30 days of the last calculation
Not calculated --> Never calculated
Calculating --> This can take time
Why it matters
Knowing your Potential Reach helps you:
Understand how big or small your audience is
Spot targeting issues before launching a campaign
Optimize your audience settings for better results
Make decisions by looking at country-level potential reach