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New Campaign Settings: VTA Only for Video & Engaged View Reporting to MMP (Appsflyer Only) ๐ŸŽฏ

Weโ€™ve added two new campaign-level settings to give you more control over tracking and reporting.

Ana Paula Capossio avatar
Written by Ana Paula Capossio
Updated over 4 months ago

๐ŸŽฅ VTA Only for Video

This option allows you to enable View-Through Attribution (VTA) only for video formats. It includes both VAST video and in-banner video.

  • By default, this setting is off.

  • You can enable it when a client wants VTA only for video impressions (and not for banners or static formats).

  • When turned on, VTA will not be applied to other creative types.

โœ… Engaged View Reporting to MMP (Appsflyer Only)

This setting is available only when using Appsflyer as your MMP and Engaged View is enabled in the campaign.

  • It helps confirm whether we are actually sending Engaged View events to the MMP.

  • By default, this is on. With Level Low

  • Turning it off may be useful for troubleshooting or specific campaign setups.

These new settings give you better flexibility and transparency over how your campaigns are tracked. Make sure to review them before launching or when updating campaign requirements.
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โ€‹NOTE: no need to ask Product-Support to add it
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If you have any questions or need help configuring them, feel free to reach out!

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